The Branding Journal

WHAT BRANDS CAN LEARN FROM A LAST WILL AND TESTAMENT

By Joe Ciccarelli

Seth Godin used to ask, “is your brand tattoo worthy?,” because what could show more connection to a brand than declaring it in a manner that is permanently attached to you for the rest of your life? How about one that is permanently attached to you in the afterlife.

MUSEbyCLIO

WHAT ADVERTISING CAN LEARN FROM KIMMEL, LASSIE & GAME OF THRONES

By Joe Ciccarelli

As we set out on this never-ending quest to come up with creative ideas that deliver on that aha moment, it often comes down to providing the consumer with just the right amount of pieces to the puzzle. Give one too many, and you've lost the click of satisfaction that only comes with moving them from uncertainty to understanding. Don't give enough, and you've just lost them.

MUSEbyCLIO

WHAT ADVERTISING CAN LEARN FROM STRANGER THINGS AND SHAUN OF THE DEAD.

By Joe Ciccarelli

One phrase can bring almost any idea—good or bad—to a swift and merciless death. In the process of reviewing creative concepts it has been uttered by planners, creatives, account execs and clients alike. It comes in many forms but when it falls out of our mouths it usually ends up sounding something like, "I feel like I've seen this before…

WHEN YOU MEET A HANGRY HOWARD.

By Joe Ciccarelli

The fun-filled, food-filled award-winning children’s book for anyone who fancies themselves a foodie or has ever been hangry. So, pretty much everyone. Winner of Reader’s Choice, Readers’ Favorite and Purple Dragon Fly Book Awards

“5 stars. With lots of fabulous, tongue-twisting rhymes, this is a fun book to read aloud and young children will laugh out loud. Illustrations are superb, vibrant, eye-catching and amusing, they capture the story and humor perfectly.” - Reader’s Choice Book Awards (finalist)